Scams, impersonation and deepfakes are increasingly difficult to recognize — which created an interesting challenge: how do you give an invisible digital threat a face?

For Trend Micro, I developed two AI-assisted characters for a campaign focused on fraud and identity protection. Each required its own personality, appearance and visual direction before moving from character exploration into animation and final production.

Once the characters were defined, the challenge shifted from appearance to performance. Prompt-driven animation, editing, sound and compositing turned the static character designs into personalities capable of delivering each story.